Published On: Wed, Oct 16th, 2019

CTO launches Caribbean calling campaign in the UK

TWM1e0lZ_400x400LONDON, UK (16 Oct. 2019) –The Caribbean Tourism Organization UK Chapter in association with headline partner BA Holidays and destination partners Antigua and Barbuda, Barbados, Pure Grenada, Jamaica, St Kitts and Tobago launched the ‘Caribbean Calling’ integrated consumer-focused campaign throughout October to highlight the diversity of the Caribbean, inspire holidaymakers to visit the region, with strong call to actions to encourage engagement during this key booking period.

The objective of the campaign is to increasingly broaden the consumer’s understanding of the vast array of Caribbean destinations that can be experienced along with insightful commentary supported by strong vibrant imagery and great offers to the Caribbean.

The integrated consumer-focused campaign will include a number of activations including London Metro cover wrap, London underground digital escalator panels at three stations – Tottenham Court Road, Waterloo & Liverpool Street, adverts across the London Metro and Evening Standard and display advertising across the Mail, Metro and Evening Standard websites.

Carol Hay, director of marketing UK & Europe stated: “We are excited to launch this campaign in the marketplace and provide destinations with the opportunity to be part of this campaign and to be featured across carefully selected media platforms which allow us to communicate our message effectively. The plan is to see increased business to the Caribbean. That’s our focus.”

 

About the Caribbean Tourism Organization
The Caribbean Tourism Organization (CTO), with headquarters in Barbados, offices in New York and London and representation in Canada, is the Caribbean’s tourism development agency comprising membership of the region’s finest countries and territories including Dutch, English, French and Spanish-speaking, as well as a myriad of private sector allied members. The CTO’s vision is to position the Caribbean as the most desirable, year-round, warm-weather destination, and its purpose is Leading Sustainable Tourism – One Sea, One Voice, One Caribbean.

Among the benefits to its members, the organization provides specialized support and technical assistance in sustainable tourism development, marketing, communications, advocacy, human resource development, event planning & execution, and research & information technology.

The CTO’s Headquarters is located at Baobab Tower, Warrens, St. Michael, Barbados BB 22026; Tel: (246) 427-5242; Fax: (246) 429-3065; E-mail: CTObarbados@caribtourism.com;

The CTO’s New York office is located at 80 Broad St., Suite 3302, New York, NY 10004, USA: Tel: (212) 635-9530; Fax: (212) 635-9511; E-mail: CTOny@caribtourism.com;

The CTO’s London office is located at Suites 52A & 53, 5th Floor AMP House, Dingwall Road, Croydon CR0 2LX, England. Tel: 011 44 208 948 0057; Fax: 011 44 208 948 0067; E-mail: CTOlondon@caribtourism.com.

CTO has representation in Canada; Tel: (905) 857-1986; Email: droletn@caribtourism.com.

For more information on the Caribbean Tourism Organization, please visit www.OneCaribbean.org and follow CTO on Facebook, Twitter, Instagram, and LinkedIn to be part of the conversation.