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From our correspondent
Roseau, Dominica – November 10 2026 — Anguilla’s government is stepping up efforts to attract more Brazilian visitors, following figures showing that travellers from Brazil spent US$21.7 billion on international trips in 2025. Data released by Brazil’s central bank in January 2026 revealed a 10.4 per cent increase over the previous year, marking the highest level of overseas travel expenditure recorded since 2014. Against this backdrop, the Anguilla Tourist Board is pursuing opportunities within Brazil’s luxury travel sector as part of a wider strategy to broaden the island’s international tourism market.
The Tourist Board recently concluded a sales and media outreach programme in Rio de Janeiro from October 30 to November 3, following its participation in Virtuoso On Tour Latin America from October 27–29. Deputy Director of Tourism Chantelle Richardson, accompanied by representatives of EM Marketing & Communication, held five meetings with travel agencies, including New Time Boutique Travel Agency, Orinter Tour & Travel, Goya Travel, RioTravel Turismo and Travel Place. The discussions centred on promoting Anguilla to travellers interested in exclusive accommodations, privacy, romantic getaways, personalized services and distinctive culinary experiences. Richardson said the engagements were intended to strengthen industry relationships and generate sustained interest in the destination.
The delegation also met with representatives of Brazilian media outlets Mercado & Eventos, Veja Rio and Amabilices to explore potential promotional coverage. Discussions highlighted opportunities to feature Anguilla’s beaches, upscale hospitality, accommodation offerings and food culture to Brazilian audiences. The Tourist Board also presented story ideas and destination information aimed at encouraging greater consideration of the island among prospective travellers and positioning Anguilla as a luxury Caribbean getaway.
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