Tag archive for ‘destination marketing’
By The Publisher On Sunday, October 16th, 2022

Cdr. Bud Slabbaert and the search for St. Maarten’s unique selling point

PHILIPSBURG — In his article ‘Positioning a Caribbean tourism destination’ Cdr. Bud Slabbaert basically points out that a destination must have a unique selling point; in other words, offer something More...

By The Publisher On Tuesday, October 8th, 2019

Johnson signs Destination Marketing MOU with Saba

PHILIPSBURG – The Honourable Stuart Johnson, Minister of Tourism, Economic Affairs, Transport & Telecommunications (TEATT) has finalized months of discussions with the island of Saba and recently signed More...

By The Publisher On Monday, January 30th, 2017

Caribbean Travel Marketplace

It may seem odd that the interim minister of tourism and economic affairs asks the minister of public health to attend the Caribbean Travel Marketplace in the Bahamas, but the background of Minister Emil Lee – More...

By The Publisher On Monday, November 28th, 2016

Promoting St. Maarten

The report about spending by cruise passengers in St. Maarten is a clear yard stick for the effects drops in passenger arrivals will have on the local economy. When the chairlady of the Florida Caribbean Cruise More...

By The Publisher On Monday, November 14th, 2016

No contract yet for destination marketing in United States

By Hilbert Haar GREAT BAY – On October 20, Minister Ingrid Arrindell (Tourism and Economic Affairs) held a farewell speech at the Council of Ministers press briefing. During this address she said, among other More...

By The Publisher On Monday, November 14th, 2016

Another blooper

What is it with our outgoing minister of tourism and economic affairs? First there was the confusion about the appointment of Rolando Brison as the director of the Tourism Authority, now there is another blooper More...

By The Publisher On Tuesday, November 1st, 2016

Missed opportunity

Dear Editor, “Some people never miss an opportunity to miss an opportunity”, a statement well said by George Bernard Shaw so long ago but still rings true. Especially true concerning the event that took More...